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This takes the tools a business school would use, things like acquisition cost, churn, lifetime value and margin, and points them at accounts where what’s for sale is a person’s attention, image and time. It starts where most advice doesn’t: who’s actually paying, for what, and is anyone buying at all? From there it gets into pricing, the few big spenders many accounts quietly depend on, finding customers on platforms that can change their rules overnight, and the awkward question of who’s really typing the messages.
This second edition is a full rewrite. It’s wary of success stories that only count the people who made it, and it treats staying small, or stopping early, as sensible results rather than failures. There’s UK and US tax, staff and agencies, privacy and leaks, and what’s left to own when the attention moves on. It’s independent of OnlyFans and isn’t legal, tax or financial advice.
This takes the tools a business school would use, things like acquisition cost, churn, lifetime value and margin, and points them at accounts where what’s for sale is a person’s attention, image and time. It starts where most advice doesn’t: who’s actually paying, for what, and is anyone buying at all? From there it gets into pricing, the few big spenders many accounts quietly depend on, finding customers on platforms that can change their rules overnight, and the awkward question of who’s really typing the messages.
This second edition is a full rewrite. It’s wary of success stories that only count the people who made it, and it treats staying small, or stopping early, as sensible results rather than failures. There’s UK and US tax, staff and agencies, privacy and leaks, and what’s left to own when the attention moves on. It’s independent of OnlyFans and isn’t legal, tax or financial advice.